|The story of Wedgwood in 1730 with the birth of Josiah Wedgwood to a family who manufactured pottery. By 1760, Josiah had his own factory and had been experimenting with different formulas of porcelain, clays and glazes and technological advances in the art of transferring designs to the finished product. In 1765 he manufactured a complete set for Queen Charlotte, advertised himself as the "potter to the Queen" and his business took off.
Josiah's crowning achievement was his creation of Jasperware. Jasper is translucent clay that marries the basalt and Josiah's original formulas to produce a dense, homogeneously colored stoneware. After more than 10,000 failed experiments with various clays and glazes, Jasperware was launched in 1775 to overwhelming success.
250 years later, his Wedgwood china is still a perennial favorite of both brides and collectors. And the Wedgwood name is an international symbol of luxury and elegance.